You Know, Even Michael Hutchence (R.I.P) Might Have Approved...
Maybe.
I'm talking about the recent re-launching of a corporate "brand name" (INXS), via a reality/talent search show, relentless promotion and a much-hyped, radio-friendly new CD release. Even the name is clever - "Switch" - apparently, either the lead singer, or your allegience to the old one.
I confess, when I first heard about "RockStar/INXS", I dismissed the program as yet another blatant cash-grab not worthy of my attention. Imagine my surprise then, to discover months later that the "winner" of that particular talent search was actually an accomplished singer/songwriter by the name of J.D. Fortune.
Good name, too. The initals "J.D." conjure up the spectre of juvenile delinquent (made all the more poignant if his story of sleeping on the streets has any validity), while "Fortune" sums up his fortunate life until this point. The fact he actually possesses a voice worth hearing, not to mention being able to completely charm on his own mertits, elevates him beyond those that have one but not the other. He is thoroughly engaging, make no mistake.
I have long-admired INXS, and was saddened (although I understood) the suicide of Michael Hutchence, but I always felt the group should have "died" when he did. Just as I felt when Jim Morrison was no longer a part of The Doors, or Jerry Garcia exited the Grateful Dead. Although... sometimes the remaining musicians demand to be heard.
< ... this part could be an open letter to the Music Industry... >
Thanks to MuchMusic (the Canadian equivalent, although it surpasses the original, of MTV), I was able to watch Michael Hutchence/INXS-mkII - a.k.a. J.D. Fortune - in action. He's good. His live rendition of "Pretty Vegas" made me want to hear more - before I committed cash to a purchase based on one song - which I did (hear), thanks to the internet. The *copy* I heard convinced me to pay more than just attention to these artists, and maybe obtain the original recording.
Gee - isn't this the way things are supposed to work?
I am a consumer - woo me.
Don't coerce me.
Sure, I'm jaded. You've exploited my fan-devotion shamelessly in the past, and sold me the same product in many different multi-coloured format packages continuously over the years... and I never complained. At least not out loud. Did you mistake my silence for quiet acquiesence to your business practices? Hey, when you're the only game in town... you can pick the players, right?
I like the "new" INXS cd ("Switch") - from what I've heard... maybe even enough to buy it. That, really, should be the best you could hope for. Branding me a criminal because I was interested in hearing more before I become a potential customer surely runs contrary to effective marketing techniques.
< ... end... >
Does the Music Industry "get it"?
No, they never have.
Yet... they've managed to survive despite all logic to the contrary.
- Loco -
(Now Playing: Like It Or Not - INXS)
I'm talking about the recent re-launching of a corporate "brand name" (INXS), via a reality/talent search show, relentless promotion and a much-hyped, radio-friendly new CD release. Even the name is clever - "Switch" - apparently, either the lead singer, or your allegience to the old one.
I confess, when I first heard about "RockStar/INXS", I dismissed the program as yet another blatant cash-grab not worthy of my attention. Imagine my surprise then, to discover months later that the "winner" of that particular talent search was actually an accomplished singer/songwriter by the name of J.D. Fortune.
Good name, too. The initals "J.D." conjure up the spectre of juvenile delinquent (made all the more poignant if his story of sleeping on the streets has any validity), while "Fortune" sums up his fortunate life until this point. The fact he actually possesses a voice worth hearing, not to mention being able to completely charm on his own mertits, elevates him beyond those that have one but not the other. He is thoroughly engaging, make no mistake.
I have long-admired INXS, and was saddened (although I understood) the suicide of Michael Hutchence, but I always felt the group should have "died" when he did. Just as I felt when Jim Morrison was no longer a part of The Doors, or Jerry Garcia exited the Grateful Dead. Although... sometimes the remaining musicians demand to be heard.
< ... this part could be an open letter to the Music Industry... >
Thanks to MuchMusic (the Canadian equivalent, although it surpasses the original, of MTV), I was able to watch Michael Hutchence/INXS-mkII - a.k.a. J.D. Fortune - in action. He's good. His live rendition of "Pretty Vegas" made me want to hear more - before I committed cash to a purchase based on one song - which I did (hear), thanks to the internet. The *copy* I heard convinced me to pay more than just attention to these artists, and maybe obtain the original recording.
Gee - isn't this the way things are supposed to work?
I am a consumer - woo me.
Don't coerce me.
Sure, I'm jaded. You've exploited my fan-devotion shamelessly in the past, and sold me the same product in many different multi-coloured format packages continuously over the years... and I never complained. At least not out loud. Did you mistake my silence for quiet acquiesence to your business practices? Hey, when you're the only game in town... you can pick the players, right?
I like the "new" INXS cd ("Switch") - from what I've heard... maybe even enough to buy it. That, really, should be the best you could hope for. Branding me a criminal because I was interested in hearing more before I become a potential customer surely runs contrary to effective marketing techniques.
< ... end... >
Does the Music Industry "get it"?
No, they never have.
Yet... they've managed to survive despite all logic to the contrary.
- Loco -
(Now Playing: Like It Or Not - INXS)

